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[Remote] Senior Director, SEO and Content (Southwest Airlines)
Note: The job is a remote job and is open to candidates in USA. Wpromote is looking for a Senior Director of SEO and Content to lead the Southwest Airlines account. This role will oversee a cross-functional team focused on enhancing organic discoverability and customer engagement through strategic SEO and content initiatives.
Responsibilities
- Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
- Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
- Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
- Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
- Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
- Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
- Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
- Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
- Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
- Managing fully-integrated digital campaigns utilizing cross-channel insights
- Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
- Leading cross-functional planning across key content activations
- Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
- Identifying and capturing new organic growth opportunities
- Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
- Developing an organic App Store Optimization strategy and ongoing testing matrix
- Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners
- Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities
Skills
- 9-11 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
- 3+ years agency experience in a client-facing role
- Category experience within travel, loyalty, or large-scale consumer service industries is required
- Working experience with Web Analytics and SEMRush or similar SEO platforms
- Proven success managing large-scale, enterprise search and content transformation initiatives
- Deep understanding of AI Search evolution and advanced organic analytics
- Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
- Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
- Exceptional presentation and executive communication skills; confident advising senior client leadership
- Advanced proficiency in forecasting, modeling, and performance storytelling
Benefits
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview
